经济语篇中多模态隐喻的构建——以《经济学人》封面漫画为例

Construction of Multimodal Metaphor in Economic Discourses:A Case Study of the Cover Cartoons in The Economist

作为认知语言学的研究新趋势,多模态隐喻不仅存在于语言中,还通过其他诸如图像、隐喻、声音和手势等沟通形式表现出来。以《经济学人》封面漫画为例,从认知语言学视角探讨多模态隐喻的构建,试图阐释不同的模态,例如图像,文字,排版,甚至颜色如何互相作用以及共同构建语篇,从而展现经济语篇中文字-图像的关系以及多模态隐喻的实现。

As a new research trend of cognitive linguisitcs,multimodal metaphor manifest itself not just in language,but also via other modes of communication,such as pictures,music,sounds,and gestures. Using the cover cartoons of The Economist as examples,this paper explores the construction of multimodal metaphor from cognitive approach.It attempts to illustrate that all the modals like image,text,layout, and even color interact with each other and together they produce a discourse,further revealing verbo-pictorial relationship and the construction of metaphor in economic discourses.