基于社会网络的信息传播度量模型

The Metric Model of Information Dissemination Based on Social Network

社会网络已经成为人类共创与共享信息的平台,信息在网络中的传播对社会发展产生的作用和影响与日俱增。因此,揭示用户间信息的传播规律对于及时掌握和控制信息传播具有非常重要的意义。以社会网络社会关系强度P、社会网络潜在关系强度Q、社会网络信息传播能力W为基础,构建了社会网络信息传播度量模型,描述了度量模型的算法核心思想。仿真实验表明,社会关系强度越大,网络的信息传递概率越大,也就意味着网络的信息传递能力越强。

In the information age ,social network has become the platform for human beings to create and share informa‐tion ,meanwhile the effects and influence of information dissemination in the network is growing fast .So ,revealing the principles of information dissemination between users is very important to timely grasp and control the influence range dur‐ing the information dissemination .So in order to reveal the law of the dissemination of information ,we built a metric mod‐el of social network based on the social network direct relationship intensity P ,the social network potential relationship strength Q and the social network information dissemination capabilities W .By measuring the relationship strength of the class members to calculate the potential relationship strength between each other ,then use the calculated data to analyze the information dissemination in the class network .Results show that the greater intensity of social relations ,the greater probability of network information transmission ,it means that the network information transmission capacity is stronger .