内陆开放型经济背景下宁夏清真食品认证推广SWOT分析

SWOT Analysis on Ningxia Halal Food Certification and Its Extension in Inland Open Economy

基于国家战略上的"两区"建设及《宁夏内陆开放型经济中长期发展规划(2011—2020)》中提出的"创建宁夏中国清真食品认证中心"的构想,本文考察了宁夏清真食品认证与推广工作,并运用SWOT分析法对宁夏清真食品认证推广的优势、劣势、机遇、挑战进行了论述,提出了改善宁夏清真食品认证推广工作的对策建议。

Based on the conception （namely, establishing Ningxia Halal food certification center in China） of national strategy of the construction of ＂two areas＂ and the mid-long term development plans for inland open econo- my in Ningxia （2011-2020）, this paper investigates Ningxia Halal Food certification and its extension service. The advantages, disadvantages, opportunities and challenges of Ningxia Halal Food are summarized using SWOT analy- sis. Accordingly, the measures and suggestions of Ningxia Halal Food certification and its extension service are pro- posed.