中国陆地边境地区入境旅游市场的时空特征研究

Space-Time Characteristics of the Chinese Land Border Inbound Tourist Market

本文通过对全国三大陆地边境旅游片区(东北、西北和西南)的入境旅游市场时空动态特征的分析,为我国陆地边境旅游发展战略、产品战略与营销战略的制定提供决策支撑。依据中国边境三大片区(东北、西北、西南)2003-2012年间客源市场的有关数据,尝试采用旅游地理、旅游市场分析原理及数理统计与实证分析等研究方法,从时间和空间两个层面对三大片区入境客源市场的年际变化、空间结构进行了深入系统的分析。研究结果显示:①三大片区的入境旅游在2003-2012年总体上呈现平稳上升的态势,入境客源量均呈现出一种拉伸型的"N"形曲线,且入境游客普遍停留时间较短;②入境客源市场空间分布极不均衡,且呈现地域近邻性特征:东北片区入境客源市场主要集中在以俄罗斯为代表的东北亚国家;西北片区主要集中在以哈萨克斯坦为代表的中亚国家;西南片区则主要集中在以越南为代表的东盟国家。3个片区的国际旅游市场均有待开拓。

We studied temporal-spatial variation in inbound tourism markets for three border regions in China （northeast, northwest and southwest）, to provide decision-making support for tourism development, product and marketing strategies. Based on tourism market data for our three focal border regions in China from 2003-2012, we examined temporal-spatial variation in the inbound tourism market using tourism geography, tourism market research methods, mathematics and empirical analyses. Results show that the inbound tourism market of the three regions shows a steady upward trend from 2003-2012 and a stretch type N-shaped curve. The residence time of inbound tourists was relatively short and male tourists generally spent more time than female tourists. Young inbound tourists were relatively resident for more time than other age groups. The spatial distribution of the inbound tourist market was extremely uneven： inbound tourists to northeast China mainly came from Northeast Asian countries （E.g. Russia） ; inbound tourists to northwest China came from Central Asian countries （E.g. Kazakhstan） ; and inbound tourists to southwest China came from ASEAN countries （E.g. Vietnam）. The international tourism markets in these three regions of China are short-range markets, and middle and long-range markets are relatively lacking. Therefore, long-range international tourism markets in these three regions needs to be developed.