我国商业健身俱乐部研究综述及其研究展望

Reviewed and Prospect of Our Country Commercial FitnessClub Research

我国商业健身俱乐部研究集中在以下几个方面:(1)商业健身俱乐部的内涵研究;(2)我国商业健身俱乐部发展现状研究;(3)我国商业健身俱乐部发展趋势研究。今后商业健身俱乐部研究将从宏观总体领域向各微观个体领域进一步深入,重视商业健身俱乐部的多学科和跨部门的合作研究。商业健身俱乐部研究重点由消费者和经营现状向营销策略上转变;在立足于我国国情下,加深对国外商业健身俱乐部发展模式研究;在研究方法上,应采取更多定量研究和深入的统计分析;加深政策制定过程中相关利益集团博弈关系研究。

Our country commercial fitness club research focused on the following aspects： （1） the study of the connotation of the commercial fitness club; （2） Chinese commercial fitness club development present situation research; （3） the commercial fitness club development trend of research in China. Commercial fitness club in the future research will be overall areas from the macroscopic to the microcosmic individual areas further, attaches great importance to the commercial fitness club of multidisciplinary and cross-sectoral cooperation study. Commercial fitness club research focus from consumers and business status to change on marketing strategy; Under the base on the situation of our country, deepen the research on foreign commercial fitness club development model; On the research methods, should be taken to more quantitative and statistical analysis of in-depth; Deepen the related research interests game relation in the process of policy making.