同质化问题对期刊发展的影响研究

Influence of Homogenization on Periodical Development

我国近几十年来,文化方面取得了前所未有的发展,在这种形势依托下期刊业发展尤为繁荣,但在其发展中出现了同质化现象。为此,期刊需从细分市场,准确定位、建立特色栏目,提高期刊质量、打造"复合型"编辑,加强编辑队伍、突破原有风格、创新营销模式、优化期刊品牌等方面采取相应措施。

Culture has made unprecedented development in recent decades in China. Relying on this situation the periodical industry is particularly prosperous. However, homogenization phenomenon appears in the development. Therefore, periodicals should take measures to improve qualities, such as subdivision of market, correct location, fea-tured columns, construction of compound editors, unique character, innovative marketing mode and optimization of periodical brands, etc.