广告英语的文体特征及其对大学英语教学的启示

The Stylistic Feature of Advertising English and the Enlightenment to College English Teaching

广告作为一种特殊的传播形式,已越来越多地走入千家万户,而广告英语则形成了一个独特的广告文体形式。认识广告英语的文体特征,可以有效提高大学英语的教学质量,引导大学生尽可能减少中式英语。

The spread of advertising,as a special form,has been more and more into homes,and into all aspects of people＇s life,which leads to the presence of advertising English. A better understanding of advertising English stylistics can promote effectively the teaching quality of college English,and reduce the appearance of Chinglish.