大学校园精品媒介的思想政治作用及平台建设研究

On the Role of the Excellent Campus Media of Universities in Ideological and Political Education and the Platform Construction

校园网、BBS、QQ群、微博、手机、微信、校园广播电台、报刊、迎新晚会等等这些校园主流媒介形式,一旦得到良好的管理和运用,能够迅速发展为大学校园精品媒介,对于及时、全面掌握大学生思想动态,创新教育手段,传承社会主义先进文化、提高思想政治教育效果,引导当代大学生抵制西方腐朽思想,强化马克思主义世界观有着强有力的作用。我们要充分认识大学校园媒介对思想政治教育的重要性,加快校园精品媒介的平台建设,创新思想教育方法和手段,努力提高思想政治教育效果。

Once the mainstream media in universities＇ campus such as Campus network, BBS, QQ groups, micro-blogs, mobile phones, Micro messages, the campus radio stations, campus newspapers, the parties to welcome the freshmen and so on are managed and used efficiently, they can develop rapidly to be the boutique media in universities＇ campus and have strong role in systematical grasping the ideological trend of college students in time, innovating the means of ideological and political education, inheriting the advanced socialist culture, improving the effect of ideological and political education, guiding contemporary college students to resist western decadent ideas, strengthening the world view of Marxism. Hence, we should fully realize their great importance on the ideological and political education, accelerate the construction of their platform, innovate the means and methods of ideological and political education, and strive to improve the effect of ideological and political education.