基于新媒体的政府Web信息构建策略研究

Research on the Strategies for Government Web Information Architecture Based on the New Media

对当前新媒体的概念和形态进行梳理,总结出新媒体对政府Web信息构建的目标、信息发布手段及信息空间的影响,针对政府网站信息发布、在线办事和互动交流3大核心功能提出新媒体应对策略,构建基于互动交流的政府Web信息空间模型,提出政府网站在利用新媒体时需要注意的几个问题。

The paper outlines the concepts and forms of new media, summarizes its impacts on the information architecture objec- tives, information dissemination tools and information space of gow^rnment web, proposes new media strategies against the three core func- tions of government websites including information dissemination, online transaction, interaction and communication, constructs informa- tion space model for government web, proposes several issues concerned with the utilization of the new marlin.