我国电视剧产业的媒介生态与政策调整

Media Ecological Environment and Policy Adjustment of China's Teleplay Industry

我国电视剧产业主要依靠政策管理。探讨电视剧产业政策需要考察媒介生态环境。来自外部环境的政治压力、经济需求与文化选择的诱导和反诱导构成了电视剧产业所处的媒介生态环境。电视剧产业成长主要表现为与这一环境中的政治、经济、文化因素匹配互动的过程。我国电视剧产业相关政策的出台均与不同阶段媒介生态环境变迁遥相呼应。当前政策仍有局限,根据三网融合媒介技术因子变化趋势对外部媒介生态环境作出预判并以此为依据制定政策,方能为我国电视剧产业在信息时代全球化背景下的发展抢占先机。

The administration of China＇ s teleplay industry mainly relies on the policy. Discus- sions on the policy need to take into account the media ecological environment which is consisted of political pressure, economic needs and cultural selection containing induction and defense. The growth of teleplay industry is principally the process of interactions of the political, economic and cultural factors. China＇s teleplay industry policies were usually made corresponding to the media eco- logical environment in different periods. The current policy is not prospective enough. In order to anticipate the opportunity for the development of our teleplay industry in the information age under the background of globalization, the policy should be put forth based on the prejudgement on the media ecological environment with an eye on the technology of the convergence of television network,telecommunication network and internet.