试论景区经营产权分离——以黄龙洞管理模式为例

Study on the Desperation of Property Right——Taking Huanglongdong Management Model for example

湖南张家界、凤凰古城、洪江古商城旅游景区均采用了黄龙洞管理模式,实行景区经营产权分离。景区通过商业运作,策划营销,得到有效开发,产生了良好的经营效果,成为当地经济新的增长点。但黄龙洞管理模式也有不足之处,分析其产生原因,可为景区实施经营产权分离提供借鉴。

Many tourist spots, such as zhangjiajie in Hunan province,Fenghuang ancient city, Hongjiang commercial city, are taking Huanglongdong management model and carrying out the mode of desperation of property right. These tourist spots are operated and elaborated in a commercial way, which are causing good effects and becoming a new economic increasing point. However, there are some disadvantages in this model, and its causing reasons can provide some references for the implement of the mode of desperation of property right.