1International Telecommunication Union(ITU), ICT Data and Statistics (IT)S). Global Number of Individuals Using the Internet, Total and Per I00 Inhabitants, 2001-2011; Mobile-gellular Telephone Subscript/ons [EB/OL].htpp: //www. itu. int/ ITU-D/ict/statics/, 2012- 10-08 o.
2JenKins H, Ford S & Green d.Sppeadable Media .New York University Press. 20 ] 3.
3Jenkins H.Convergence Culture. New York University Press. 2_006.
4[美]丹尼斯·麦奎尔:《受众分析》,刘燕南等译,中国人民大学出版社2006年版,第1页.
5Paharia .LoyMty 5. O: How to revolutionize Customer and Engagement with Big Data and Gamification. New York: McGraw-Hill Professional. 2013.