基于BCS数据仓库的广西联通存量维系系统

Existing Customer Maintaining System based on BCS System Data Warehouse

近几年移动通信业务的大力发展,用户已趋于饱和,单纯以新用户入网的发展模式已严重制约了电信运营商的业务发展,日趋增高的离网率,造成了新入网用户小于离网用户的尴尬局面,为此,广西联通存量维系系统应运而生。该系统平台基于广西联通BCS数据仓库建立,实现了公众客户、VIP客户、集团客户维系管理功能模块,开展了分客户、分类、分级的日常维系挽留方案的实施。按照预定的规则策略,实现了客户日常预警任务配置和执行、客户日常关怀和维护,大幅提高了维系挽留营销支撑能力和精细化维系挽留营销水平。

The market of mobile telecommunication in china has been vigorously developing in these years, and now it is close to saturation. Consequently, the idea of merely focusing on developing new clients to join the network has significantly hampered the business development of telecommunication operators and reduced their financial income. With a increasingly higher churn rate, it is so embarrassed now that the situation of new developing users are less than the offline users. As a result, Existing Customers Maintaining System comes into alive. This system based on the BCS system data warehouse of Guangxi Unicorn, Currently, the module of public customers, the module of VIP customers, and the module of maintaining management for group members has been carried out and classified into different tasks in daily maintaining. According to predetermined strategy and configuration, it is more easily to assign the daily warning tasks and implement it on time, maintaining managers can greet their customers at any time they want to and do the daily caring. This system greatly increases the supportive ability of customer daily maintaining and skills.