产业融合视角下的我国旅游产业转型升级研究述评

Review Study on Transformation and Upgrading of Tourism Industy in China from Merging Perspective

旅游产业的创新和发展，表现出多产业融合的趋势。文章在对“转型升级”和“价值链”等理论研究分析的基础上，分别从文化创意与旅游、生态农业与旅游、信息技术与旅游、地产与旅游、其他产业与旅游五个方面融合视角出发，分析了近十年来我国旅游产业转型升级的研究现状。研究发现现有的研究主要集中在产业融合模式、产业融合路径、影响融合的要素、提升融合效应的措施等方面，但是学者们提出的措施偏宏观性，缺乏可操作的微观措施。研究的对象也主要集中在省域等空间范围和成熟的旅游形态。对于新型旅游形态和旅游企业等具体案例的研究还比较稀少。因此本文提出未来可以在旅游新型业态、旅游产业指标体系的构建与统计、旅游与金融的融合以及旅游产业集团（产业联盟）的发展等方面进行深入研究。

Innovation and development of the tourism industry is showing a trend of multi-industry merging. The paper ,based on theoretical research about ＂upgrade＂ and ＂value chain＂,analyzes the research situation of transformation and upgrading of tourism industry over the past decade in china from the five merging perspective of the cultural creation and tourism, eco-agriculture and tourism, information technology and tourism, real estate and tourism, other industries and tourism .It finds that the existing research focuses on industrial merging mode, industrial merging path, factors that inlfuence merging, measures that enhance the effects of merging.Scholars have proposed partial macroscopic measures,but there isn’t enough microscopic operational measures. the object of research is mainly concentrated on the provincial domain and mature forms of tourism. The specific case research about new forms travel and tourism enterprises is still scarce. Therefore, this paper proposes that the new forms tourism, the build and statistics of the tourism index system, the merging of tourism and ifnance , the development of tourism industry groups （industrial alliance） should be in-depth study in the future.