模糊美学在旅游开发中的应用研究

A Study of Application of Fuzzy Aesthetics in the Tourism Development

根据模糊美学和旅游开发学基本理论,提出模糊美学在旅游开发中应用的六种方法 :保护旅游资源的原有模糊美,创造人工景观与设施的模糊美,策划具有模糊美的旅游体验项目,设计具有模糊美的旅游纪念品,运用文艺作品渲染模糊美,为旅游者解读模糊美。旨在拓展旅游开发研究的学科视角,为旅游规划设计者在旅游开发工作中创造富于审美价值的旅游产品提供新的理论参考。

According to the basic theory of fuzzy aesthetics and tourism development, this paper puts forwards six applying methods of fuzzy aesthetics in the tourism development. Protecting the original fuzzy beauty of the tourism resources, creating the fuzzy beauty of the artificial landscape and facilities, planning the tourism projects with fuzzy beauty, designing the tourist souvenirs with fuzzy beauty, using literature to strengthen the fuzzy beauty, interpreting the fuzzy beauty for the tourists, which is aimed at expanding the subject perspectives of the tourism development research, and help the tourism planning designers create the tourism products with high aesthetic value in the tourism development work by providing a new theoretical reference.