摘要
介绍神华集团特殊煤种的煤质、用途、市场、营销渠道等,探讨特殊煤种销售对于神华集团提升经济效益的重要意义。通过分析外部宏观经济低迷、行业环保推进煤改气等挑战,提出加强成品块销售、合理统筹销售计划、塑造神华品牌等措施,变挑战为机遇,提升神华集团特殊煤种销售业务。
The paper introduced coal quality, application, market, marketing channels and others of special coal from Shenhua Group and discussed important significances of the special coal sales to upgrade the economic benefit of Shenhua Group. With an analysis on the external macro economic depression, industrial environment protection to promote coal replaced by natural gas and other challenges, the paper provided enhanced lump product sales, rational overall sales plan, Shenhua brand building and other measures. The challenges changed to the opportunities could upgrade the special coal sales business of Shenhua Group.
出处
《煤炭经济研究》
2014年第10期18-21,共4页
Coal Economic Research
关键词
特殊煤种
经济效益
环保
形势分析
神华集团
special coal
economic benefit
environment protection
situation analysis
Shenhua Group
