解析“切糕事件”在微博平台中形成的网络狂欢

An Analysis of Network Carnival in the Micro-blog Platform Caused by “Xinjiang Nuts Cake Incident”

"切糕事件"始发微博元信息文本的诸多特征容易引发网友产生对抗式解读;新疆话题的敏感性促使网友采用一系列修辞策略来确保这种对抗式解读的安全,进而引发更多网友模仿,在微博平台中创作了大量使用修辞表述的"切糕体"。"切糕事件"网络狂欢的形成使官方试图控制的严肃舆论场陷入网友恶搞式的符码游戏。这场网络狂欢在宣泄网友情绪的同时,维持甚至强化了网友对新疆的刻板印象,不利于改善社会对新疆民族群体形象、地域形象的认知。

Features of micro-blog element text information ＂Xinjiang nuts cake incident＂ easily causes neti- zens＇ oppositional reading, and the sensitivity to Xinjiang-related topics have prompted them to use a series of rhe- torical strategies to ensure the safety of this oppositional reading, thus having triggered more netizens＇ imitation and the creation of the massive rhetoric ＂nuts cake＂ style on the micro-blog platform. The formation of the network carnival has made the officially controlled opinion domain troubled by netizens＇ spoof code games. In the network carnival, netizens have released their emotions and have maintained and even intensified their stereotypical impression of Xinjiang, which is not conducive to improving the public cognition of its ethnic group and regional image.