泉州市中小型服装企业电子商务模式的选择

Researches on the Selection of E-commerce Mode for Small and Medium-sized Clothing Enterprises in Quanzhou City

服装业是泉州市最重要的支柱性产业,其中大多数服装企业都属于中小型企业,资金、技术、管理方面实力薄弱,电子商务的出现为这部分企业带来了希望。但大多数的企业对电子商务认知不足,无法选择一个合理的电子商务模式,也无法取得良好的效果。结合泉州市中小型服装企业的特点对当前的电子商务模式进行分析,可以找出适合泉州市中小型服装企业的合理的电子商务模式,对于泉州服装行业电子商务的发展具有重要意义。

Clothing industry is the most important pillar industry in Quanzhou City： However, most of clothing enterpris- es in this area are the small and medium-sized enterprises which are weak in the capital, technology and management. The e- mergence of e-commerce brings hope to these enterprises. However, most of the enterprises are poorly aware of e-commerce, neither can choose a reasonable e-commerce mode, nor can achieve good effects. Therefore, it is of great importance to the e-commerce development of clothing industry in Quanzhou based on analyzing the present e-commerce mode, making ana- lytical selection in combination with the characteristics of the small and medium-sized enterprises in Quanzhou, and finding the reasonable e-commerce mode suitable for small and medium-sized enterprises in Quanzhou.