话语协商——新媒体事件中“最美人物”的建构

Discourse Negotiation:Construction of "Most Beautiful People" in New Media Events

与新媒体事件中官民对立的抗争性事件不同的是,"最美人物"的建构体现了官方话语与民间话语的协商。网民建构"最美人物"的立场多来自于社会关怀,而传统媒体则将"最美人物"纳入典型人物报道的框架。新媒体事件的参与性促使典型人物报道发生了变化,在宣传主流价值观的同时,也注重对人物本身和公共议题的关注。

Unlike those protest events in new media, the construction of ＂the Most Beautiful People＂ reflects the negotiation between official discourse and folk discourse. Netizen＇s position on constructing ＂ the Most Beautiful People＂ comes from the social concern, while the traditional media brings ＂ the Most Beautiful People＂ into the framework of typical figures reports. The reports of typical figures will change with the participation of the new media. They not only promote mainstream values, but also pay attention to the character itself and the topic of public concern.