体验经济与电影文本转型

On the Transformation of Movie Text in the Times of Experience Economys

体验经济时代,观众收视心理正经历着从感官"服务"到"游戏"、再到"心理体验"和"审美体验"这个逐步深化的过程,并由此引发了电影文本的转型。电影本身顺应经济形态产生了巨大变化,电影产业的发展又进一步推进了体验经济的前进。

In the times of experience economy, audience＇ s viewing psychology has been undergoing progressive process from the sensual ＂service＂ to ＂gaming＂, and then to ＂the psychological experience＂ or ＂the esthetic experience＂, which, therefore, leads to the transition of movie text. Movie itself has been changing drastically in order to adapt to the economic pattern, while movie industry further promote the progress of experience economy in return.