美乐乐家居网网店与实体店营销互动困境与对策研究

The research on dilemma and countermeasures of network shop and store interactive marketing about Meilele home network

网店与实体店相结合的商业模式是近年来家具行业发展的新趋势,美乐乐家居网正是在这一大的市场环境下应运而生。文章以美乐乐家居网为例,首先介绍了美乐乐家居网的基本情况及网店与实体店的营销互动,分析了美乐乐家居网网店与实体店在营销互动中存在的问题,提出了促进网店与实体店在营销互动的对策与建议。

The combination model of shop and the store＇s business is a new trend in the development of the furniture industry in recent years.The Meilele home network is produced in this environment.In this paper, the Meilele home network, for example, introduced the basic situation of interactive marketing and the Meilele home network, analyzed the Problems of Meilele home network and put forward good suggestions and countermeasures to promote the shop and the store in interactive marketing.