读者服务需求网络表达的实现探赜

The Realization of the Network Expression of Reader Service Need

读者服务需求的网络表达与实现已成为理论研究的一个新的生长点,需求表达应在网络优势牵引、交流方式变迁、心理压力释放、服务利益驱使等动因的驱动下,沿着表达环境、表达形成、表达引导、表达方式、表达内容、表达回应的表达路径,构建网络需求获取与筛选、网络需求处理、网络需求回应、网络需求回应反馈的读者服务需求网络表达实现思路。

The network expression and realization of reader service have become a new growth point of theory study.The need expression should be driven by network advantages,the changes of communication,the release of psychological pressure and the service benefit,and construct realization idea of network expression of reader service need of aspects of acquisition and screening,network demand processing,network demand response,network demand response feedback along the expression path of the environment,form,guidance,way,content and response of expression.