论全渠道零售对电商物流的影响

Influence of Whole Channel Retailing on E-businesses

全渠道零售给传统零售业带来一场新的革命,也给我国的电子商务物流带来无限商机和巨大的影响。讨论了全渠道零售与传统零售的区别,并分析了全渠道零售时代电商物流面临的机遇与挑战,最后论述了电商物流未来发展的趋势以及发展策略。

In this paper, we discussed the difference between the whole channel retailing and the traditional retailing practices, analyzed the challenge and opportunity presented to the e-businesses in the whole channel retailing era, and at the end, discussed the trend of the development of the e-commerce logistics industry.