基于供应链管理的我国体育产业集群发展问题分析

Analysis of Development of Chinese Sports Industrial Clusters Based on Supply Chain Management

基于供应链视角,深入分析我国体育产业集聚的现状和问题,并基于此提出改善对策。分析发现,我国体育产业集聚存在以下问题:我国体育产业集聚缺乏显著的特色,缺乏品牌意识;我国体育产业集聚较为混乱,不能很好的为供应链管理服务,市场较为无序;我国体育产业集聚区域的资源优势不显著,缺乏集聚优势;我国体育产业集聚中服务性企业集聚偏少。

In this paper, from the perspective of the supply chain, we analyzed in-depth the current status of the conglomeration of the sports industry in China, discussed some of the most prominent problems, and then on such basis, proposed the countermeasures for improvement.