市场营销视角下A物流公司配送业务问题及对策

Countermeasures for Problems in Distribution Process of Logistics Company A:A Marketing Perspective

以A物流公司的配送现状为案例,围绕A公司目前出现的物流配送业务的不稳定、目标市场定位的模糊、物流配送业务成本持续增高等问题,从物流营销的角度进行分解,并整合供应链需求,为利益的最大化提供可行性解决方向。

In this paper, through a case study on the distribution operation of the logistics company A and in view of the problems in the logistics distribution process of the company, we provided the solution to integrate the demand of its supply chain in a bid to maximize its profit.