B2C交易模式下的闭环供应链模型研究

Study on Closed-loop Supply Chain Model in B2C Transaction Mode

整合传统的正向供应链与退货回收的逆向供应链,在集中式决策和分散式决策条件下对模型进行求解,计算出不同决策条件下新产品和再制品的最优零售价、闭环供应链或者制造商和电子商务企业的最优利润。在整个模型的求解和分析过程中,探究不同决策条件下退货回收价、退货量、退货回购价等对最优零售价或者最优批发价的影响,并将集中式决策条件下最优零售价和闭环供应链总利润与分散式决策条件下相应的最优零售价和制造商与电子商务企业的最优利润之和进行比较,研究发现集中式决策的利润优于分散式决策。

In this paper, we integrated the traditional forward supply chain and the returns-collecting reverse supply chain, built the corresponding model, solved it under the conditions of centralized decision-making and distributive decision-making, and calculated the optimal retailing price of the new product and reworked products as well as the optimal profit of the closed-loop supply chain or of the manufacturer and e-business enterprises under the two different decision-making modes, through which, we found that the profit from the centralized decision-making mode was better than that from the distributive mode.