碳交易机制下企业产品线定价机制研究

A Survey on the Pricing System for Enterprise Product Lines under the Carbon Trading Mechanism

研究了碳交易机制下企业产品线的定价问题,以不同产品的减排率和相应的零售价为决策变量,构建了以企业产品总利润最大化为目标函数的产品线定价模型。由于产品线上的产品定价及产品不同的减排率会影响产品市场需求,通过非线性规划模型进行分析和求解,得到了企业不同产品的最优定价和最佳减排率的组合,使顾客可以根据自身效用的不同,在不同减排率的产品间进行自发选择,从而实现企业利润最大化。

This paper has tackled the pricing issue for enterprise product line under carbon trade mechanism. The pricing model for the product lines is built by taking the maximum gross profits of the enterprise products as the objective function. Owing to that the product pricing practice and carbon reduction rates for different products will affect the market demand, by analyzing and solving nonlinear programming model it is possible to obtain a combination with optimal pricing practice and best carbon reduction rates for different products of the enterprises. So that customers can make spontaneous selection among the products with different carbon reduction rates according to their varied purposes to maximize corporate profits.