农户亲环境行为的影响机制及政策干预——以秸秆处理行为为例

Farmers Pro-environmental Behavior Modeling and Interventions Policy in the Case of the Straw Processing Behavior

本文应用建构扎根理论,以秸秆处理行为为例,厘清了影响农户实施亲环境行为的深层次因素。研究发现,心理认知、行为成本、社会约束和法规产业状况四个主类属对农户亲环境行为存在显著影响。以此为基础,建构了亲环境行为的影响机制模型,即心理认知—情境—行为模型,并提出了对农户行为进行干预的政策建议和路径。

The characteristic of non-point pollution is dispersion,concealment and lagging in the process of agricultural production. This determines that the current laws and regulations are invalid. Therefore,it has become the main policy choice from the source of pollution. This paper clarifies the factors,which influence farmers,and use the straw processing behavior as an example,with the application of constructivist grounded theory. It showed that,four main categories,which are in cognitive psychology,behavior cost,social constraints and regulations industry,has significant effects on household dear environmental behavior. The article constructs the influence mechanism of dear environmental behavior model,namely psychological cognitive context- behavior model. The conclusion provides for policy ideas and implementation for the government to formulate effective policies for the intervention of farmers' environmental behavior.