全媒体环境下重庆市民阅读现状变迁及发展趋势调查研究

Investigation Study on Reading Situation Change and Development Trend of Chongqing Citizens in Omnimedia Environment

为探讨在全媒体环境下大众阅读的变迁规律,采用整群分层抽样方法,选取3000名重庆市民阅读样本,对大众的纸质阅读习惯和现状、阅读意愿和障碍、全媒体阅读现状和特点等方面开展实证调查与研究,并据此预测了大众在阅读形式、阅读动机、阅读心态和阅读自由四方面的新趋势,为公共图书馆在全媒体环境下开展信息资源建设,促进读者阅读服务,创建阅读社会提供具有政策指导性和实践操作性的理论依据。

In order to explore the change regularity of the mass reading in omnimedia reading environment, this paper takes a stratified sampling method, makes an empirical study on paper - medium reading habits and current situation, reading intention and difficuhies, omnimedia reading situation and characteristics on the basis of question- naire investigation in 3000 Chongqing citizens and accordingly predicts the new trend of the mass reading from the four aspects of reading form, motivation, attitude and freedom, which will provide policy guidance and practical theory ev- idence for public libraries in the construction of information resources, the promotion of reader service and the formu- lation of reading society.