摘要
"老字号"品牌是一种蕴含深厚地方传统商业文化基因的载体,也是展示优秀传统文化的一个重要窗口。通过对首批"广西老字号"活动和入选品牌的调查分析,提炼出首批"广西老字号"企业的地区和行业分布特征,剖析了企业面临的生存发展挑战,以及企业对"广西老字号"品牌的重要性认知和利用方式。并在此基础上,反思了"广西老字号"的评选认定工作,提出了企业更好地利用"广西老字号"的建议。
＇Time-honored＇ brands are a kind of carrier containing the genes of profound traditional commercial culture and an important window to demonstrate excellent traditional culture. Through investigation and analysis on the activity of the first batch of ＇Time-honored Brands in Guangxi＇ and those selected brands, the article has summarized the regional and industry distribution characteristics of the first batch of ＇ time-honored brands＇, and analyzed the chal- lenges of survival and development which those enterprises are facing as well as the recognition and utilization modes of the significance of the ＇ time-honored brands＇. Furthermore, by introspecting the work of selection and identification of ＇time-honored brands in Guangxi＇ on this basis, the article has proposed suggestions for the enterprises to better make use of the ＇ time-honored brands in Guangxi＇.
出处
《广西经济管理干部学院学报》
2014年第4期57-65,共9页
Journal of GuangXi Cadres College of Economic and Management
基金
广西社科基金一般项目"社会机制构建与广西非物质文化遗产保护的可持续性研究(13BMZ007)"
广西高等学校优秀中青年骨干教师培养工程联合资助
关键词
广西
老字号
首批
Guangxi
Time-honored brand
First batch
