都市休闲旅游产品探索——以烟台邮轮旅游为例

Exploration of urban leisure tourism products——Taking the Yantai Cruise Tourism as an Example

休闲旅游最讲究的是轻松愉悦,而休闲尤其是邮轮旅游的便捷性、超娱乐、慢节奏的特征正契合旅游者轻松愉悦的追求,因此邮轮旅游可以纳入休闲旅游产品之中,为烟台市民及至烟台的游客提供一种新的休闲旅游方式。烟台市邮轮旅游发展休闲旅游产品具备了供需方面的发展条件,同时具有一定的产业基础条件,为邮轮旅游的良性发展提供了基础。但目前发展邮轮旅游产业存在的竞争、基础设施、部门协调、人才等问题,需要采取发展休闲旅游产品的一系列相应对策。

Leisure tourism is the most important relaxed. Cruise tourism has three characteristics of convenience, entertainment, slow cruise, that is just tourist＇ s pleasant pursuit. Cruise tourism can be incorporated into the leisure tourism products ; cruise tourism can provide new leisure tourism for the people of Yantai and to smoke the guest. This paper analyzes the two aspects of supply and demand of the development of leisure tourism product condi- tions, with Yantai cruise tourism as an example and summarizes four conditions. Then it points out the currently existing in the development of cruise tourism industry competition, infrastructure, coordination among departments, personnel and other issues, and with Yantai cruise tourism as an example to expound the Countermeasures for the development of leisure tourism products.