新媒体视域下文摘类杂志的生存态势探究

On the Survival of Abstract Magazines in the Vision of New Media

随着互联网民用化和商业化的完成,互联网的广泛应用使人们进入到一个高度信息化的社会,新媒体逐渐开始挑战传统媒体在社会信息系统中的主流地位。新时期,随着手机、可视电话等新兴技术日新月异的发展,媒介在内容、渠道、功能等层面不断融合,呈现出多功能、一体化的趋势,并不断影响着受众的阅读习惯和消费习惯。文摘类杂志作为报刊大军中的后起之秀,如何迎接新媒体视域下的生存压力,而又伏枥前行,是笔者探讨的重点所在。

The popularity of Internet has helped form a world of informatization and new media begin to challenge to leading role of traditional media in the social information system. The trend of multi-function and integration in media world has changed readers′ reading and consumption habits. This paper analyzes how abstract magazines, a new force in newspaper world, will survive in the vision of new media.