论高校转型背景下新建本科院校市场营销专业的创业教育

On Entrepreneurship Education of Marketing Major of Newly-built Colleges under the Background of Colleges and Universities Transformation

职业教育是新建本科院校转型的方向,创业教育与职业教育协同发展,是新建本科院校市场营销专业办出特色的重要方法。要实现创业教育与职业教育的协同发展,应从以下几方面着力:树立正确的创业教育理念;将创业教育课程写入市场营销专业人才培养方案;将职业教育重点建设课程融入创业教育内容;选择并撰写具有地方产业特色的专业教育和创业教育融合的本土教材;将职业实训与创业教育实训融入市场营销实践教学,第二课堂分年级活动,举办创业论坛和创业计划大赛,开门办学,与企业密切合作等实践活动完善市场营销专业实践教学;加强师资队伍建设,吸引各方面的人才充实师资队伍。

Occupation education is the direction of newly built undergraduate course colleges and universities transformaition,the collaborative development of entrepreneurship education and occupation education is an important method of marketing professional running characteristics. To realize the coordinated development of entrepreneurship education and occupation education,should start from the following several aspects： establishing correct concepts of entrepreneurship education; writing entrepreneurship education courses in talents cultivation plan of marketing major; integrating occupation education key construction curriculum into entrepreneurship education content; selecting and composing local teaching materials of the integration of professional education and entrepreneurship education with local industry characteristics; integrating occupation training and entrepreneurship education training into marketing practice teaching,having second classroom activities according to grades,holding business forum and business plan competition,open education,and close cooperation with enterprise and other practice activities to perfect the marketing professional teaching; strengthening the construction of teaching staff,and attracting all kinds of talents to enrich teachers team.