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基于信息传播的微信口碑营销研究 被引量:3

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摘要 微信不断融入人们的日常生活,并成为企业不可多得的营销工具。微信好友之间的强关系状态及其私密性使微信在口碑营销上更具优势。在阐述微信口碑营销的现状的基础上,基于信息传播等理论,建立微信口碑营销的信息传播模型,并提出利用模型进行营销的相关建议。
作者 李晶 金镇
机构地区 嘉兴学院商学院
出处 《中小企业管理与科技》 2014年第34期208-209,共2页 Management & Technology of SME
基金 嘉兴学院商学院大学生科研训练计划(SRTP)项目成果
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