基于博弈论视角的农超对接竞合关系研究

Study on the competition and cooperation between the farmers and supermarkets based on the game theory

近几年,全国各地的连锁超市纷纷加入了生鲜农产品的经营,超市已经成为了我国生鲜农产品供应链环节中至关重要的一环。试图以博弈论理论知识为基础,运用完全信息合作博弈模型,结合不同的4种竞争形态,对采用农超对接运作模式的超市和生产合作社之间的竞合关系进行研究,最后,针对这4种竞争形态下的博弈提出了相对应的建议与措施。旨在为我国生鲜农产品供应链环节中农超双方之间的合作提供理论指导和决策依据。

In recent years, supermarkets in the whole country have joined the management of fresh agricultural products, which means supermarkets have become a crucial part of the fresh agricultural products supply chain. This paper, according to the four different forms of competition, researches on the supermarkets adopting the operation mode of linking famers with the supermarkets and the cooperation and competition relationship among producers cooperatives by applying the model of cooperative game with complete information on the basis of game theory. At last, it also puts forward corresponding suggestions and measures for the four different forms of competition so as to provide theoretical guidance and decision-making references for the cooperation of farmers and the supermarkets of fresh agricultural products supply chain in our country.