基于声誉的农民专业合作社管理层激励机制研究

Research on the Incentive Mechanism for Management in Farmers' Professional Cooperatives Based on Reputation

目前,越来越多的合作社开始聘请专业经理人,合作社管理层设定有效激励机制的重要性也日益凸显。我国农民专业合作社的利他性、惠顾性及以人合为主等特征导致合作社策略性行为的成本较低以及监督成本较高等问题。为了研究基于声誉的合作社管理激励机制在我国的适用性,构建了基于声誉的农民专业合作社管理层激励模型。结果表明:合作社的管理者是在特定治理背景下追求自身利益最大化的理性人,合作社的特征决定了对管理者的激励无法签订显性的激励合约,基于声誉的激励机制则是合作社管理层激励的一种有效方式。

Cooperatives begin to hire professional managers in growing numbers,it is more and more important to set up effective incentive mechanism for cooperative management.The characteristics of altruism,marketability,people foremost of farmers＇ professional cooperatives lead to low-cost for strategic behavior and high supervision cost.In order to study the applicability of incentive mechanism for management based on reputation,the model was built.The realistic significance of the model was that the managers of cooperatives was rational person who pursuited self-interest maximization under the specific governance background.Characteristic of cooperatives determined the fact that incentive for managers could not be actualized by a dominant incentive contracts,so the incentive mechanism based on reputation was an effective way for cooperative management incentive.