大数据时代乡村旅游发展的时空分异特征

Temporal and spatial variations of rural tourism development in age of big data

为研究大数据时代乡村旅游发展的时空变化特征,基于百度指数采用叠加关键词和83家全国休闲农业与乡村旅游示范点进行了2011—2013年乡村旅游网络关注度搜索,并结合2013年各地区的农业贡献率进行了对比分析。结果表明:2011—2013年乡村旅游日均关注度增长速度明显;一周之内乡村旅游网络关注度周二最高,周六最低;出游旺季在3—6月和10—12月;清明、五一和端午三节关注度较高;华中、华南、东北地区农业发展优于乡村旅游,西南、西北地区乡村旅游发展态势优于该地区的农业。

In order to study the temporal and spatial variations of rural tourism development in age of big data,the article searched network attention of rural tourism in 2011- 2013 by stack keywords,83 pilot projects of leisure agriculture and rural tourism in China based on surfing engine of Baidu index,which was in combination with contrastive analysis on contribution of agriculture in different areas. The results showed that： firstly,the network attention of rural tourism had an accelerate growth in 2011- 2013; secondly,the highest network attention was on Tuesday in a week,while the lowest was on Saturday; thirdly,the tourist seasons in a year were＂March to June＂and＂October to December＂; fourthly,the network attention of Qingming Festival,May Day and Dragon Boat Festival were higher than other holidays; fifthly,the developments of agriculture in Central China,South China and Northeast areas were better than their rural tourism,while the comparisons in Southwest and Northwest were opposite.