高端食用油品牌发展战略探析

Analysis on the development strategies of high-end edible oil's brand

以B-WELL葡萄籽油为例,通过分析中国食用油市场的品牌状况,指出高端食用油只有在品牌定位、品牌目标市场定位、品牌推广渠道定位等方面实施品牌发展战略,才能抢占高端食用油市场发展先机。

With the great improvement of Chinese people’s living standards,the consumption of edible oil is changed as well.People are more concerned with security,nutrition and health of edible oil.Taking B-well grape seed oil as an example,by analyzing the situation of China＇s edible oil market,this paper points out that the high-end edible oil only implementation of the brand development strategies such as brand po-sitioning,brand target market positioning,branding channels promotion,does the company seize the high-end edible oil market development opportunities.