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互联网金融背景下的社区银行发展之路 被引量:4

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摘要 近年来,发展迅猛的互联网金融正在逐步改变金融生态,对银行业也产生了不小的冲击。社区银行作为应对冲击的一种方式,已经成为了越来越多银行的战略选项。本文基于上述背景,探讨了社区银行设立的必要性,总结了四种社区银行的运营形式,分析了未来发展的差异化定位及服务优化措施,引入了智慧社区的概念并提出智能社区线上线下互通商业模式,以期探索出一条发展之道。
出处 《现代商业》 2014年第31期88-90,共3页 Modern Business
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