基于CVM的宗教文化资源非使用价值评估研究——以福建三平寺为例

Research on Non-use Value Evaluation of Religious Cultural Resource Based on CVM——Take the Sanping Temple as an example

民间信仰在福建闽南地区十分盛行,其宗教文化资源所蕴藏的价值极其可贵,选取福建省漳州市三平寺作为研究对象,试图通过问卷调查获知景区游客对三平寺宗教文化资源保护的支付意愿(WTP),并对三平寺宗教文化资源的非使用价值进行评估。通过相关性结果分析表明,年龄、职业、月收入与WTP值存在显著相关关系,可以通过加强宣传,形成良性互动局面,启发和提升人们的支付意愿。

The folk beliefs is very popular in the southern part of Fujian Province, the value which religious culture resources contain is extremely valuable. This paper chose Sanping Temple in Pinghe County of Zhangzhou City in Fujian Province as the research object, trying to use the questionnaires to get the WTP（willingness to pay） of the scenic tourists to the religious culture resources in Sanping Temple. At the same time, evaluated the nonuse values of the religious culture resources in Sanping Temple, it showed that there were significant correlations between ages, profession, income monthly and WTP by analyzing the correlation results. It can attract more people to participate in the construction of tourism in Sanping Temple by strengthening the propaganda to form the benign interaction and by inspiring and promoting people＇s willingness to pay.