广东乡村旅游电子商务平台建设发展现状与对策分析

Analysis on development situation and countermeasures of rural tourism E-commerce platform construction in Guangdong province

对国内外及广东乡村旅游电子商务发展现状进行了分析,并对广东13家著名乡村旅游景点的电子商务、网络平台建设及功能进行了调查。结果表明,广东乡村旅游电子商务平台建设存在整体水平不高、旅游企业参与不充分、信息共享性低等问题,提出整合行业平台、完善网络平台功能、开拓终端服务和应用领域等对策,为推动广东乡村旅游发展,建立便捷高效、功能齐全的电子商务平台提供参考。

This paper analyzed the development situation of rural tourism electronic commerce at home and abroad and Guangdong province, and made a survey on e-commerce, network platform construction and function of 13 famous rural tourism spots in Guangdong province. The results showed that there were some problems on rural tourism e-commerce platform construction, including low overall level, inadequate participation of tourism enterprises, low information sharing and so on. The paper put forward some countermeasures on the integrated industry platform, such as perfecting network platform function, opening up the terminal services and applications, to provide the reference for promoting the development of rural tourism in Guangdong, and establishing convenient and efficient, fully functional e-commerce platform.