音乐元素在全媒体时代广播运营中的作用

Application of music elements in broadcasting operation in the all-media times

在广播事业发展的进程中,音乐广播的各个方面都发生了相应的变化。在音乐广播节目运营的过程中,音乐元素发挥了越来越重要的作用。音乐广播节目为了扩大市场占有额,提高收听率,获得更多的受众,也开始采用融合多元化的音乐元素、创新节目形式等手段来推动广播的市场运营。只有将音乐元素立足于受众需求之上,不断利用新型媒介手段和新颖的节目形式,紧跟时代步伐,音乐广播节目才能获得良好的收听效果,才能长久地运营下去。

in the process of the broadcasting development , the music broadcasting has greatly changed .The music elements play more and more important role in the broadcasting operation .The music program begins to adopt multi music elements and innovate program form in order to expand market share , improve listening ratio and attract audience .Only when the music elements are based on the needs of audience, constantly use the new media and program form and keep pace with the times can the music broadcasting program obtain good listening effect and operate forever .