美国大众文化中国本土化的跨文化阐释——以中国大陆肯德基为例

Analysis of localization of American popular culture in China from an intercultural Perspective——KFC as a Case Study

试从文化的角度去描述美国征战全球的快餐之一——肯德基在中国的本土化策略。肯德基作为跨国公司,作为大众消费文化,呈现在中国大众面前的是全球化与本土化互动后的快餐,中国大陆的肯德基不仅是美国文化的代表,同时是适应中国文化后形成的中国版美式"快餐"。

This study tried to explore the strategy of localism of KFC , one of the most popular fast food in the world , from the intercultural perspective.KFC, as a kind of popular culture among the world , displays itself as a popular fast food produced by globalization and localism.Therefore, KFC is an American fast food that has adopted some Chinese elements , not just the symbol of American culture any more.