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网购顾客满意度关键影响因素及改进对策 被引量:1

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摘要 基于网络购物过程对网购顾客满意度的影响因素进行了分析,并在实证调研数据信息统计基础上,利用多元回归分析方法对网购顾客满意度影响因素的关键性作用差异进行了研究,找出了网购顾客满意度关键影响因素,提出了改进对策。研究可为电商服务水平的改进决策提供参考依据。
作者 张艳
出处 《现代商业》 2014年第32期70-72,共3页 Modern Business
基金 河南省青年骨干教师支持计划(2013GGJS-144) 河南省教育厅科学技术研究重点项目基础研究计划(14A630009)
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