文化旅游业的时代变革与思路创新

The Changes and Creative Thinking of the Times in the Cultural Tourism Industry

当今世界,文化产业方兴未艾,文化在提升国家综合国力竞争的地位愈来愈凸显,文化与旅游的结合可以带来巨大的经济效益和社会效益。本文试图从文化与旅游相结合的角度,探讨其发展的必要性,并通过swot分析法,探讨其市场运作模式,以期对我国文化旅游业的发展提供有益借鉴。

In today＇s world, the culture industry is flourishing, and more and more prominent is its role in improving the China＇s competitive power in comprehensive strength; furthermore, the combination of culture and tourism can be contributive to high economic and social efficiency. From the angle of the combination of culture and tourism, this article attempts to dis- cuss the necessity of its development, and to study the mode of marketing operations through the SWOT method in order to provide the beneficial references for the development of the cultural tourism in China.