我国在线旅游(OTA)发展潜力评价及应用研究被引量：27

Development Potential Evaluation and Application Research of OTA in China

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摘要在线旅游市场随着经济和互联网技术的迅速发展以及新技术的运用而不断发展,本文采用多指标离差最大化和聚类分析方法,从在线旅游发展基础、市场容量和开发效益维度构建了在线旅游发展潜力评价指标体系,对11家在线旅游提供商发展潜力进行了分析,最终评价结果与当前在线旅游行业发展现状基本相符,证明了该在线旅游发展潜力评价指标的可行性。 As the rapid development of the economy and the Internet technology and the use of new technology, the OTA market is continuously developing.Using multi-index maximum deviation and clustering analysis methods, the text con-structs the evaluation index system of OTA development potential from three dimensions （ the OTA development founda-tion, capacity of the market and the development benefit） , and analyzes the development potential of 11 Online Travel Agents.The final evaluation results are in conformity with the development status of the current online travel industry, which proves the OTA development potential evaluation index is feasible.

作者翁钢民宁楠

机构地区燕山大学经济管理学院

出处《商业研究》 CSSCI 北大核心 2015年第1期175-179,共5页 Commercial Research

基金河北省高等学校自然科学重点研究项目项目编号:ZD20131021 河北省自然科学基金项目项目编号:G201403273

关键词在线旅游发展潜力发展基础市场容量开发效益 OTA development potentiality development foundation capacity of the market development benefit

分类号 F590 [经济管理—旅游管理]

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