摘要
JUSTwhat is＂big data＂？The beer-diaper case is an ofttold example given to illustrate the concept. Walmart used the data mining capacity to analyze local buying patterns and identify new merchandising oppor tunities. They discovered that when men bought diapers, they also tended to buy beer The U.S. retail chain used this newly discovered information to move the beer display closer to the diaper counter and increase revenue.
JUSTwhat is＂big data＂？The beer-diaper case is an ofttold example given to illustrate the concept. Walmart used the data mining capacity to analyze local buying patterns and identify new merchandising oppor tunities. They discovered that when men bought diapers, they also tended to buy beer The U.S. retail chain used this newly discovered information to move the beer display closer to the diaper counter and increase revenue.
