90后大学生媒体形象建构研究——基于近6年来1893则新闻样本的内容分析

Research on Media Image of Post-90s' College Students Based on Content Analysis of 1893 Pieces of Internet News over the Past 6 Years

采用内容分析法,对2008—2013年间以90后大学生为报道主题的1893则网络新闻进行分析。结果表明,90后大学生的新闻报道倾向均以中性报道为主,正面报道次之,负面报道最少;90后大学生正面媒体形象的主要特征表现为热心公益、创新创造、自立自强、见义勇为、感恩孝顺和爱党爱国,负面媒体形象主要表现为违法犯罪、柔弱娇气、道德失范和铺张浪费。

Through analysis of 1893 pieces of internet news between 2008 and 2013 about post-90s＇ college students by method of content analysis results showed that,the main reported tendency is neutral,the following is positive,then the negative news is least. Positive media images of post-90s＇ college students are publicly spiritual,innovative and creative,independent and self-reliant,thanksgiving and filial,party loving and patriotic. Negative media images are delinquent,weak and squeamish,immoral and waste.