内蒙古发展新型消费业态策略研究

The Study on the Inner Mongolia's Development Strategy of New Consumption Forms

大力发展文化、旅游、体育健身、休闲消费、网络购物等新型消费业态,进一步提高城乡居民的消费水平是我国"十二五"规划提出的充分发掘我国内需的巨大潜力、坚持扩大内需战略的重要措施。文章首先诠释了业态及新型消费业态的含义,并对其特点进行了归纳;其次对内蒙古地区城乡居民新型消费业态发展现状进行了分析,最后提出内蒙古发展新型消费业态的策略。

Vigorously developing culture, tourism, sports, fit- ness, leisure consumption, online shopping and other new con- sumption forms, and further improving the consumption level of urban and rural residents, both of them are China＇s the important measures of ＂twelfth five year plan＂. In the plan put forward fully tapping the huge potential of domestic de- mand, adhere to the strategy of expanding domestic： demamt. Firstly, the paper Interpretive the connotalion of ＂ new con- sumption forms＂, and the characteristics are summarized; Seeondly, the development situation of new consumption forms of urban and rural residents in Inner Mongolia area are ana- lyzed, amt finally put forward the development strategy of In- ner Mongolia new consumption forms.