农超对接模式实现三赢策略探讨

Farm-supermarket Interfacing Mode to Achieve Three-win Strategy Discussion

伴随着社会的不断发展与进步,农业产业化的发展进程也在逐步攀升,因此优质农产品的发展需要更为广阔的市场。农超对接巧妙地将农户与商家联系起来,构建了市场经济条件下集生产、供应、销售为一体的一体化链条,从而达到商家、农民、消费者三方共同受益的目标。文章主要讲述农超对接的产生原因,分析农超对接的三种典型模式如何实现了三赢,浅谈农超对接发展模式在种植环节和零售环节存在的问题,并且相应的提出了几条完善对策,其根本目的在于使农超对接更好的实现"三赢"。

With the continuous development and progress of society. The development process of agricultural industrialization also gradually rise. So the development of high-quality agricultural products need to the broader market. Farm-supermarket interfacing connect farmers and merchants skillfully, to build a market economy under the conditions of production and marketing integration of supply chain. So as to achieve the goal of farmers, businesses and consumers mutual benefit. This paper discusses the cause of farm-supermarket interfacing, an analysis of the three typical patterns of farm-supermarket interfacing, of the problem and the countermeasure. Its fundamental purpose is to make the farm-supermarket interfacing achieve ＂three win＂ better.